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Treasure also that advertising is a embodiment of " brainwashing " and the heavier persons take notice the message the stronger that message is imprinted control their minds. Consequently, when they compulsion or are guidance the bazaar for the services or product offered by the advertiser, they ' ll swiftly mention to the strongest, easiest to recall advertising message ropes their minds. And that, of course, means that if the prospect sees a specific advertising message on the bumpers of the cars direction front of him future proximate juncture, when he ' s ready to buy, that particular advertiser will produce the one he will boost.