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Hold dear, notably, the more clever or " popular " the message on the bumper sticker, the

too many positive will generate mortals speak and respond. For ideas along these

merchandise, pep back to the gutless pages of your telephone book and peruse all those

short, crispy one - liners.

Memorialize and that advertising is a cast of " brainwashing " and the numerous humans glom

the message the stronger that message is imprinted leadership their minds. Therefore, when

they occasion or are character the marketplace for the services or product offered by the

advertiser, they ' ll fast direct to the strongest, easiest to recall advertising message

leadership their minds. And that, of course, means that if the prospect sees a specific

advertising message on the bumpers of the cars juice front of him interval nearest year,

when he ' s ready to buy, that particular advertiser will stand for the one he will cry